University Extended Education Offers non traditional students the opportunity to further their education without compromising their daily schedules. During the recent economic slump there was an increase in the number of people interested in returning to school. The Think-Up campaign led with a brochure and abbreviated catalog that extended an invitation to those who were seeking to maximize their marketability. The message capitalized on the audience’s own determination and encouraged ambition during challenging times. The clients and I were pleased to see an early increase in interest and enrollment take place soon after it was produced.