Business Options is the Alumni Newsletter for the College of Business Administration at CSU Stanislaus. In order to elevate the perceived value of the college, as well as project an overall professional look, it was clear that a redesign of their bi-annual communication piece would be needed.
I moved away from the “typical newsletter” look and created a layout that focused on visual engagement and influence. I was wanting something that came off more like a magazine. It was important that the solution would maintain a fresh look without sacrificing the personality of the College or it’s attachment to the University brand. After establishing a set grid, typography and identity standards, the final product was well received by faculty, staff and alumni readers. Business Options is now being used at recruiting events to demonstrate the value of the college even after graduation.