The Business Concentration cards introduces students to the different areas of concentration that are available to them. One of the goals of the deck was to present each subject appropriately and, at the same time, establish a visual consistency. I had an interest in making the subjects as lively as possible to create and foster interest. The structure of the cards is well established, yet adaptable to accommodate variety. One of the new features of the informational piece was a sample timeline, allowing a student to gauge how long it would take to climb the corporate ladder in their chosen field.

After some initial research, information-gathering, and brainstorming, I presented the concept to the client. The result was a final product that promoted an increase in interest and helped generate higher enrollment.