When the Campbell’s sales force is looking for strategies to help boost their commissions, they turn to Soup Synergy—the internal news letter of the food company known best for soup. This logo for the publication was assigned to me during my tenure at the food marketing agency, Noble. It came together with the help of my friend and mentor, Dan Stewart. Among other things, Dan taught me that ‘good is the enemy of great.’ He also taught me that you should never rub baby oil on your bare-belly just before a client presentation, and especially neverduring a client presentation. Anyway, Soup Synergy, it’s on.