It’s true, Gary Sinise is actually a skilled bass player in a talented band that travels around the world putting on benefit concerts for charities and organizations like the USO. When The Lieutenant Dan Band came to play a concert at the university I work for, it was a pleasure meeting them and getting to design the promotional materials for their show.

Cashing in on the famous namesake, the posters—like the band, fuse the music with the iconic role Sinise played in Forrest Gump. I think the image is a great metaphor for a musician’s relationship with his or her instrument. And the idea that you can’t really tell where one ends and the other begins drives that point home. Plus, come on—it’s a guy with a guitar for a leg, that’s just messed up…how would he walk up stairs? Car wreck marketing, you can’t help but gawk at the cruelty mother nature bestowed upon the guitar-legged freakshow. It’s how the university attracts the big donors.

It was a fun show.